The Science of Storytelling: Why Stories Make Us Human, and How to Tell Them Better

Here are 10 lessons from "The Science of Storytelling: Why Stories Make Us Human, and How to Tell Them Better" by Will Storr:

Our brains naturally seek meaning through narrative. Stories help us make sense of the world, ourselves, and others.

2. Every story is about change

At its core, a compelling story follows a character who changes as they confront a challenge or truth—this transformation is key.

3. Character comes before plot

Great stories start with deeply flawed or conflicted characters. Their inner psychology shapes the direction and meaning of the plot.

4. We all live by inner stories

Each person has a subconscious “narrative” about how the world works. Storytelling taps into these personal belief systems to create emotional resonance.

5. Conflict is essential

Without friction—internal or external—there’s no story. Conflict reveals character, forces change, and keeps the audience engaged.

6. The “normal world” grounds the story

Before the action, establish the character’s ordinary reality. This contrast makes the character’s journey and change more powerful.

7. Good stories explore moral questions

Great narratives don’t just entertain—they challenge the audience to think about right and wrong, values, and choices.

8. Emotion, not facts, drives engagement

People remember how a story made them feel, not the details. Emotionally charged storytelling is more persuasive and memorable.

9. Details make stories believable

Vivid sensory details and small specific moments make fiction feel real. Truth lies in the precision, not generalization.

10. Writers must understand their own stories

To create authentic characters, authors need self-awareness. Understanding your own inner narrative can elevate your storytelling powerfully.

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